13 May, 24

TikTok now uses watermarks for its AI-generated content


TikTok is taking steps to combat the spread of AI-generated misinformation on social media platforms. The company has joined the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity to enhance its watermarking AI technology. This collaboration aims to provide users with reliable information about the source and authenticity of content, promoting transparency and combating misinformation.

TikTok’s new policy includes automatic oversight for offsite-created content and the implementation of an auto-labeling system that reads Content Credentials to identify AI-generated content. Additionally, TikTok plans to attach Content Credentials to its own content, allowing others to access information about its creation.

These efforts demonstrate TikTok’s commitment to creating a safer environment for users, where accurate information can be trusted. By adopting Adobe’s Content Credentials standards, TikTok becomes the first social media company and video platform to prioritize content provenance.

Through these measures, TikTok aims to promote transparency, accountability, and informed decision-making among its users.